Why do you need Fat Rhino in your business?
We’re not a bull in a china shop and won’t come charging in. We'll make sure we understand your business, your needs and where we can make a difference and if we feel we won’t be able to make a positive impact, we’ll tell you.
We pride ourselves on our personal, hands on and bespoke approach that will help your business get noticed and cut through the white noise. Our measure of success will be agreed with you, and we’ll be accountable to achieving those results.
It doesn’t matter what size or industry you’re in, we have the skills and expertise to generate valuable engagement for your business. All we ask is you have the passion and desire to grow your company and trust us to make it happen.
When you get us on board, we are part and parcel of your team.
Fat Rhino knows marketing. From working with multi million pound organisations to new start ups, we have worked with budgets big and small. We work collaboratively with some of the best creatives and specialists in the industry and we will ensure you have the right team of people working on your business, led by David and Victoria.
Throughout my career I’ve worked in media on both the agency and media owner side. As well as having been the Commercial Director for The Sun and the News of the World for 18 years, I was also the Commercial Managing Director of Trinity Mirrors National and Regional Publications, for both print and digital. With experience working in video production and regional commercial television I am also a partner in a creative advertising agency.
I am Campaign Magazine's resident "Agony Uncle” and also write a regular “Out to Lunch” column for Campaign, where I interview a media personality over lunch.
I have two miniature schnauzers, Barclay and Mabel, who helped me launch the spoof web site “ Paw Response Media”- which strangely ended up receiving enquiries from a few companies interested in working with them!
Having worked in and led marketing departments for both the private and public sector over 18 years, I come from a full marketing mix background. Whether it's been responsible for developing innovative strategies to increase footfall and make use of empty retail units as the high street woes took hold, to the roll out of the largest Microsoft education learning platforms in Europe or the promotion of the UK's market leading city TV network, no marketing project is too big or too small.
As a Chartered Marketer and Member of the Chartered Institute of Marketing, keeping abreast of the ever changing trends and developments within the marketing sector is key for me, as is undertaking regular training and CPD programmes. You can never stop learning!
With a love of good food, a good book and the odd gin, I'm all for living your best life, especially when adding two children and a cat to the mix!
I am a PR and communications professional with home-grown and international experience, providing strategic direction and tactical support and activity.
I led the Corporate Affairs department at MTV for seven years, before setting up on my own, working with a raft of exciting businesses and individuals from the media, entertainment, advertising, fashion, fitness and start-up/SME sectors.
In addition, I have provided advice and support to charitable organisations, including the British Heart Foundation, Women and Children First and Common Purpose.