There are thousands of start-ups that fail to make it past the first year because they launched a product or service they thought the customer wanted, but on reflection what seemed a good idea just didn’t have the legs – or value proposition to make its mark.

Business StrategyVic ClaphamMay 5, 2019benefits, value proposition, value, marketing, marketing strategy, customers, ROI, communication, promotion, pain relievers, brexit, business offer, price, customer service, business adviceComment

Hitting the authentic sweet spot.

Authenticity is a word often over used but it is so easy to spot when something is anything but when it comes to effective marketing and advertising strategies.

Creative Design, advertisingVic ClaphamJanuary 31, 2019branding, marketing strategy, creative campaigns, creative design, advertising, human-centric, authenticity, Twitter, Nike, Iceland, Avon, communications, public engagement, viral campaignsComment

Kick start your Instagram strategy with these 5 key steps

From its simple interface to the ecommerce integration, Instagram is proving itself as a lucrative market place for lots of businesses. Here are our first 5 steps to help you start making the most of these dynamic squares!

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